recent logo trends

There seems to be a growing trend for logo design which

implements varied textures and gradients creating a deeper

richer logotype. This almost breaks into a realm of CGI with the

current SKY logo looking as though it is made of glass reflecting

and changing colour at will. Whether things continue to move in

this direction or revert to more minimalist tendencies you simply

have to admire the craftsmanship involved.

Uefa EURO 2012 Branding

I have to say I am quite perplexed by the new branding for the EURO 2012

tournament in Poland and Ukraine. Brandia Central have created a colourful

and fun brand inspired by 19th century wycinanki, an art of paper cutting

popular in both Poland and Ukraine. Areas of this work really well, I love

the stadiums illustrated as flowers as an idea. The only question I will raise

is, beautiful and bright as the brand is, does it suit the world of football?

The end of a great realtionship

On hearing that Fallon have lost the Sony account I thought we

should take some time to appreciate those iconic adverts they

made for the BRAVIA range of televisions. This was "balls" the

first from the series as I'm sure most of you will remember.

What a beautiful use of colour. Enjoy.