AR is the future

The term Augmented Reality has been hovering just outside of my

consciousness for a few months now but it's reputation among the

online community is growing. No doubt it is a term some of you

will have heard of however if you haven't, Augmented reality

involves using a barcode style symbol alongside your web-cam or

iPhone to create media that interacts with the world around you.

As with most technological advances the practical uses were not

apparent at first, most early applications were aimed at the

entertainment market in the form of hardcore gamers however

some companies like Benetton (to create viral promo videos) and

especially IKEA (see the my.IKEA video below) are begining to use

AR to good effect. From the look of these two videos the future is

going to be really cool!

Beautiful object from GF Smith

We recently received this great piece of print from GF Smith to

show off their Colourplan range which glow currently use for

some of our stationery. Stunning in its simplicity and finish,

we have come to expect nothing less from the paper merchants

as they have worked with many design agencies on their

promotional material over the years.

If you like what you see there is a exhibition celebrating 111

years of Graphic Design from GF Smith currently touring Art

schools around the country. The exhibition features

Promotional work from the 60's up to the present day and

features work by Saul Bass, Milton Glaser, Paul Rand, Bill

McKay and SEA Design.