Virgin still red hot for me

Have you seen the new Virgin Atlantic advert? It is full of everything I have come to expect from Virgin, one of my ‘I love’ brands for many years. The advert, a £6m campaign celebrating Virgin’s 25th anniversary, takes us back to the company’s inaugural flight to New York in 1984, a time of yuppies, the Rubik’s Cube, brick-sized mobile phones and the miners’ strike. A sexy Virgin cabin crew enter to the sound of the Frankie Goes to Hollywood classic ‘Relax’ with the message ‘still red hot’. http://www.youtube.com/watch?v=XZghtOR-Drc

Richard Branson describes the Virgin brand as one of the premier ‘way of life’ brands in the world. He says: “Whether you’re in the United States, Australia and New Zealand, Japan, South Africa, India, Europe, Russia, South America or China, the Virgin brand means something. The Virgin brand is about enjoying life to the full. By offering customers excellent value for money in so many areas of their lives, we aim to make them happier.” http://entrepreneur.virgin.com/

It’s an ethos we share at glow.

Lisa Lavis, Managing Director, glow